You’ll be scored within the following key areas:

Strategy & Planning
Clarity is mission critical to your success. When you get this important stage right, it aligns your team, makes the most of your budget and guarantess you capitalise every opportunity.

Engagement & Experience
Showing up isn't enough. Your stand needs to stop the right people, start real conversations, and leave a lasting impression beyond the show.

Lead Management
Conversations mean nothing without follow-up. A strong lead process turns interest into real sales opportunities. Especially true for a long sales cycle.

Measurement & Results
If you can’t measure it, you can’t improve it. Tracking the right metrics shows what’s working, what's not and where to optimise.